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  • Image of The Customer Revolution
    Image of The Customer Revolution

    How to Thrive When Customers Are in Control

    by Patricia B. Seybold

    Customers are taking control of industries and reshaping them from the outside in. While some characterize the changes taking place as the New Economy, the Internet economy, or the knowledge economy, Seybold, the bestselling author of the book, simply calls it the “customer economy.” To survive in this customer economy, you need to respond to customer demands for changes in the way you design and deliver products and services. Seybold shows you how.

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  • Image of Profit from the Core
    Image of Profit from the Core

    Growth Strategy in an Era of Turbulence

    by Chris Zook

    According to Zook and Allen, most growth strategies fail to deliver value because they wrongly diversify from the core business. Based on a ten-year Bain & Company study of 2,000 companies in a variety of industries, Profit from the Core will teach you how to grow your company by building market power in a well-defined core.

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  • Image of Speed Review: It Takes a Prophet to Make a Profit
    Image of Speed Review: It Takes a Prophet to Make a Profit

    15 Trends That Are Reshaping American Business

    by Robert Shook, C Britt Beemer

    Simon & Schuster, 288 pages

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  • Image of Green Marketing
    Image of Green Marketing

    Responding to Environmental Consumer Demands

    by Jacquelyn Ottman

    "Environmental consumerism" is a long-term trend, so be prepared. You'll learn how to make sure your products and services are genuinely "green," how your efforts can preempt government intrusion in yoru business, and why the trend-setting green consumer is a marketer's dream.

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  • Image of Power Reading
    Image of Power Reading

    A Dynamic System for Mastering All Your Business Reading

    by Phyllis Mindell

    You need a method to plow through that heap of reading, and this is the best we've seen. It's not speed reading but a technique to make sure that you spend time only on the worthwhile. You'll keep your desk clear and read 50 to 100 percent more efficiently.

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  • Image of The One To One Future
    Image of The One To One Future

    Building Relationships One Customer at a Time

    by Martha Rogers, Don Peppers

    Mass marketing is going the way of the di­nosaur. Now you have to know your customers intimately and speak to them per­sonally. The authors show how with to­day’s technology. Why should you bother? Your business future depends on it.

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  • Image of The Age of Unreason
    Image of The Age of Unreason

    by Charles Handy

    The future world of work looks mighty different than it does now. Catch a glimpse of it before it bowls you over.

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