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  • Image of The Customer Revolution
    Image of The Customer Revolution

    How to Thrive When Customers Are in Control

    by Patricia B. Seybold

    Customers are taking control of industries and reshaping them from the outside in. While some characterize the changes taking place as the New Economy, the Internet economy, or the knowledge economy, Seybold, the bestselling author of the book, simply calls it the “customer economy.” To survive in this customer economy, you need to respond to customer demands for changes in the way you design and deliver products and services. Seybold shows you how.

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