Connecting to the Three Insatiable Customer Demands: A CEO's True Story
by Robert Rodin
Rodin, CEO of Marshall Industries, shows in this summary how he transformed a conventional electronics distributor into a high-speed junction box between customers and suppliers. The key: providing customers solutions to their problems that are free, perfect, and now. These three insatiable customer demands, says Rodin, must change your entire company -- from its mission and structure to the way you do business and even the incentives you offer employees.
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