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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Stress for Success
    Image of Stress for Success

    by James Loehr

    Don't moan about stress; make it work for you. Here's an optimistic, productive approach to a growing problem in industry.

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  • Image of Intellectual Capital
    Image of Intellectual Capital

    The New Wealth of Organizations

    by Thomas Stewart

    Stewart says too many firms today think only of physical and financial assets. They ignore their intellectual capital, the talents of their employees, their information about customers and suppliers, their patents. He will show you how to evaluate them-- and make them grow.

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  • Image of The IBM Way
    Image of The IBM Way

    Insights into the World's Most Successful Marketing Organization

    by Buck Rodgers

    The former top marketing man of IBM tells many an IBM sales secret. Inspirational, too. Must reading for anyone in sales.

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