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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of Stress for Success
    Image of Stress for Success

    by James Loehr

    Don't moan about stress; make it work for you. Here's an optimistic, productive approach to a growing problem in industry.

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  • Image of Intellectual Capital
    Image of Intellectual Capital

    The New Wealth of Organizations

    by Thomas Stewart

    Stewart says too many firms today think only of physical and financial assets. They ignore their intellectual capital, the talents of their employees, their information about customers and suppliers, their patents. He will show you how to evaluate them-- and make them grow.

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  • Image of The IBM Way
    Image of The IBM Way

    Insights into the World's Most Successful Marketing Organization

    by Buck Rodgers

    The former top marketing man of IBM tells many an IBM sales secret. Inspirational, too. Must reading for anyone in sales.

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