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  • Image of The Clickable Corporation
    Image of The Clickable Corporation

    Successful Strategies for Capturing the Internet Advantage

    by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer

    The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.

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  • Image of The Dance of Change
    Image of The Dance of Change

    The Challenges of Sustaining Momentum in a Learning Organization

    by Charlotte Roberts, Peter Senge, Bryan Smith, Richard Ross, George Roth, Art Kleiner

    In a follow-up to their seminal book, The Fifth Discipline, Senge and his team show companies how to overcome the ten challenges that undermine a company's attempt to change and become a learning organization. One example: the challenge of diffusion, or a company's inability to diffuse knowledge throughout the organization.

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  • Image of Stress for Success
    Image of Stress for Success

    by James Loehr

    Don't moan about stress; make it work for you. Here's an optimistic, productive approach to a growing problem in industry.

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  • Image of Intellectual Capital
    Image of Intellectual Capital

    The New Wealth of Organizations

    by Thomas Stewart

    Stewart says too many firms today think only of physical and financial assets. They ignore their intellectual capital, the talents of their employees, their information about customers and suppliers, their patents. He will show you how to evaluate them-- and make them grow.

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  • Image of The IBM Way
    Image of The IBM Way

    Insights into the World's Most Successful Marketing Organization

    by Buck Rodgers

    The former top marketing man of IBM tells many an IBM sales secret. Inspirational, too. Must reading for anyone in sales.

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