Book Summaries
Our entire archive of Soundview Executive Book Summaries®.
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by Patricia O'Connell, Thomas A. Stewart
Item #:
3909
Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.
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by Itamar Simonson, Emanuel Rosen
Item #:
3615
Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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by Peter Fader
Item #:
34WTFS
Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.
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by Dave Kerpen
Item #:
33WTFS
A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
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by Scott McKain
Item #:
35TTFS
In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.
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by Jonah Berger
Item #:
35RTFS
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
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by Gregg Lederman
Item #:
3527
In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.
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by Bob Garfield, Doug Levy
Item #:
3518
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...
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by Gary Vaynerchuk
Item #:
34BS04
Gary Vaynerchuk's Thank You Economy principles are about the way we communicate, the way we buy and sell, and the way businesses and consumers interact online and offline. Companies and brands are now competing on a whole new level in an entirely new business era. The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
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