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  • Image of Strategic Partnerships
    Image of Strategic Partnerships

    An Entrepreneur's Guide to Joint Ventures and Alliances

    by Robert Wallace

    One of the strategies that experts consistently find to be among the most powerful for putting an entrepreneurial company on the path toward economic well-being is the use of joint ventures and strategic partnerships. Author, consultant and educator Robert L. Wallace has studied the habits and practices of entrepreneurs and, in Strategic Partnerships, he shares how entrepreneurial organizations can best leverage their respective strengths, minimize their weaknesses, and pool their ...

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  • Image of Ideas Are Free
    Image of Ideas Are Free

    How the Idea Revolution Is Liberating People and Transforming Organizations

    by Alan Robinson, Dean Schroeder

    Simple ideas can save time, effort and money. They can also lead to entirely new ways of doing business. Alan G. Robinson, an award-winning author, educator and consultant, and Dean M. Schroeder, the founder of two companies and a business professor, have written Ideas Are Free to show managers how to access the many ideas of their employees and turn them into competitive advantage. Through extensive research and work with more than 300 companies in dozens of industries, the authors exp

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  • Image of Crucial Confrontations
    Image of Crucial Confrontations

    Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior

    by Al Switzler, Kerry Patterson, Ron McMillan, Joseph Grenny

    Mastering crucial confrontations requires a specific skill set. In Crucial Confrontations, consultant Kerry Patterson and executive coach Joseph Grenny join forces with their fellow researchers and trainers Ron McMillan and Al Switzler to help others develop the skills it takes to resolve the most pressing problems, including quality violations, safety infractions, cost-cutting mistakes, and medical errors. The authors write that their research shows that most organizations are ...

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  • Image of Revolutionizing IT
    Image of Revolutionizing IT

    The Art of Using Information Technology Effectively

    by David Andrews, Kenneth R. Johnson

    In jargon-free language, Andrews and Johnson explain how managers can get the most out of their IT investment. The authors focus on successfully managing IT projects, including controlling project scope.

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  • Image of Who Says Elephants Can't Dance?
    Image of Who Says Elephants Can't Dance?

    Inside IBM's Historic Turnaround

    by Louis Gerstner Jr.

    The visionary former chairman and CEO of IBM gives his detailed, insider account of the now-legendary turnaround at the giant computer company. Among the lessons you will learn: If it’s broken, fix it; if it’s not broken, fix it anyway.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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