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  • Image of The Manager's Balancing Act
    Image of The Manager's Balancing Act

    by Florence Stone

    The "act" is trying to balance traditional methods with new management theories. Solid advice will keep you from stumbling.

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  • Image of Personal Magnetism
    Image of Personal Magnetism

    Discover Your own Charisma and Learn to Charm, Inspire, and Influence Others

    by Andrew DuBrin

    You can strengthen this valuable asset, your personal magnetism, and improve your contacts with people. Here is the way.

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  • Image of The Living Company
    Image of The Living Company

    by Arie DeGeus

    Learn what characteristics will promise longevity for your firm. De Geus found out, and his findings could add decades to the life of your corporation. Valuable for planning.

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  • Image of The New Positioning
    Image of The New Positioning

    The Latest on the World's #1 Business Strategy

    by Jack Trout

    To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.

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