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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of The Manager's Balancing Act
    Image of The Manager's Balancing Act

    by Florence Stone

    The "act" is trying to balance traditional methods with new management theories. Solid advice will keep you from stumbling.

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  • Image of Personal Magnetism
    Image of Personal Magnetism

    Discover Your own Charisma and Learn to Charm, Inspire, and Influence Others

    by Andrew DuBrin

    You can strengthen this valuable asset, your personal magnetism, and improve your contacts with people. Here is the way.

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  • Image of The Living Company
    Image of The Living Company

    by Arie DeGeus

    Learn what characteristics will promise longevity for your firm. De Geus found out, and his findings could add decades to the life of your corporation. Valuable for planning.

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