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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of Customer-Centered Growth
    Image of Customer-Centered Growth

    Five Proven Strategies for Building Competitive Advantage

    by Richard Whiteley, Diane Hessan

    You’re probably not even halfway to truly satisfying those who really pay the bills – your customers. This summary explains how to focus on your customer with the intensity of a laser beam.

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  • Image of People Styles at Work
    Image of People Styles at Work

    Making Bad Relationships Good and Good Relationships Better

    by Robert Bolton, Dorothy Bolton

    You and everybody else fit into one of four personality groups. Knowing which one you're in and how to deal with those in other groups are part of the priceless information this summary offers.

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  • Image of Service America
    Image of Service America

    Doing Business in the New Economy

    by Ron Zemke, Karl Albrecht

    This summary is must reading if you're concerned about service and want to get ahead of the competition. Zemke and Albrecht have earned their reputations as authorities on customer service.

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