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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Beating The Street
    Image of Beating The Street

    The Best-Selling Author of (One up on Wall Street) Shows You how to Pick Winning Stocks and Mutual Funds

    by Peter Lynch

    Master stockpicker Lynch shows how he walloped the market averages while heading Fidelity's Magellan fund -- and how you can beat the Wall Street wizards, too. (Step one: Ignore the heard.)

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  • Image of Strategic Benchmarking
    Image of Strategic Benchmarking

    How to Rate Your Company's Performance against the World's Best

    by Gregory Watson

    You understand the value of comparing your company's practices to those of star performers in your industry. But how do you do that? Watson tells what to measure, how to find a benchmarking partner, and ways to apply what you've learned.

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  • Image of Sustaining Knock Your Socks Off Service
    Image of Sustaining Knock Your Socks Off Service

    by Thomas Connellan, Ron Zemke

    Service-quality experts Connellan and Zemke know that many customer-service programs sputter after a few months. They show you how to keep your employees enthusiatic and your customers enthralled.

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