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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Leading Change
    Image of Leading Change

    by John P. Kotter

    Harvard's Kotter simplifies the messy, complex process of corporate change. He provides a blueprint for the steps you need to take whether your change is a restructuring, reengineering project, or cultural renewal. This is the last word on managing change.

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  • Image of Mean Business
    Image of Mean Business

    by Albert Dunlap

    Dunlap, head of Sunbeam Corporation, shows how he transformed Scott Paper from a money-losing, lackluster organization into a vibrant market leader. Tips abound – on strategy, cost cutting, out-sourcing, and getting ahead on the job. A great “here’s how I did it” summary.

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  • Image of Beating The Street
    Image of Beating The Street

    The Best-Selling Author of (One up on Wall Street) Shows You how to Pick Winning Stocks and Mutual Funds

    by Peter Lynch

    Master stockpicker Lynch shows how he walloped the market averages while heading Fidelity's Magellan fund -- and how you can beat the Wall Street wizards, too. (Step one: Ignore the heard.)

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  • Image of Strategic Benchmarking
    Image of Strategic Benchmarking

    How to Rate Your Company's Performance against the World's Best

    by Gregory Watson

    You understand the value of comparing your company's practices to those of star performers in your industry. But how do you do that? Watson tells what to measure, how to find a benchmarking partner, and ways to apply what you've learned.

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  • Image of Sustaining Knock Your Socks Off Service
    Image of Sustaining Knock Your Socks Off Service

    by Thomas Connellan, Ron Zemke

    Service-quality experts Connellan and Zemke know that many customer-service programs sputter after a few months. They show you how to keep your employees enthusiatic and your customers enthralled.

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  • Image of Team Players and Teamwork
    Image of Team Players and Teamwork

    by Glenn Parker

    Departmental and cross-functional teams are the fast track to industry leadership. Learn how team players can achieve the greatest productivity.

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