Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

    View Details

  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

    View Details

  • Image of Leading Change
    Image of Leading Change

    by John P. Kotter

    Harvard's Kotter simplifies the messy, complex process of corporate change. He provides a blueprint for the steps you need to take whether your change is a restructuring, reengineering project, or cultural renewal. This is the last word on managing change.

    View Details

  • Image of Mean Business
    Image of Mean Business

    by Albert Dunlap

    Dunlap, head of Sunbeam Corporation, shows how he transformed Scott Paper from a money-losing, lackluster organization into a vibrant market leader. Tips abound – on strategy, cost cutting, out-sourcing, and getting ahead on the job. A great “here’s how I did it” summary.

    View Details

  • Image of Beating The Street
    Image of Beating The Street

    The Best-Selling Author of (One up on Wall Street) Shows You how to Pick Winning Stocks and Mutual Funds

    by Peter Lynch

    Master stockpicker Lynch shows how he walloped the market averages while heading Fidelity's Magellan fund -- and how you can beat the Wall Street wizards, too. (Step one: Ignore the heard.)

    View Details

  • Image of Strategic Benchmarking
    Image of Strategic Benchmarking

    How to Rate Your Company's Performance against the World's Best

    by Gregory Watson

    You understand the value of comparing your company's practices to those of star performers in your industry. But how do you do that? Watson tells what to measure, how to find a benchmarking partner, and ways to apply what you've learned.

    View Details

  • Image of Sustaining Knock Your Socks Off Service
    Image of Sustaining Knock Your Socks Off Service

    by Thomas Connellan, Ron Zemke

    Service-quality experts Connellan and Zemke know that many customer-service programs sputter after a few months. They show you how to keep your employees enthusiatic and your customers enthralled.

    View Details

  • Image of Team Players and Teamwork
    Image of Team Players and Teamwork

    by Glenn Parker

    Departmental and cross-functional teams are the fast track to industry leadership. Learn how team players can achieve the greatest productivity.

    View Details

Recently Viewed Categories