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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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  • Image of Beating The Street
    Image of Beating The Street

    The Best-Selling Author of (One up on Wall Street) Shows You how to Pick Winning Stocks and Mutual Funds

    by Peter Lynch

    Master stockpicker Lynch shows how he walloped the market averages while heading Fidelity's Magellan fund -- and how you can beat the Wall Street wizards, too. (Step one: Ignore the heard.)

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  • Image of Strategic Benchmarking
    Image of Strategic Benchmarking

    How to Rate Your Company's Performance against the World's Best

    by Gregory Watson

    You understand the value of comparing your company's practices to those of star performers in your industry. But how do you do that? Watson tells what to measure, how to find a benchmarking partner, and ways to apply what you've learned.

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  • Image of Sustaining Knock Your Socks Off Service
    Image of Sustaining Knock Your Socks Off Service

    by Thomas Connellan, Ron Zemke

    Service-quality experts Connellan and Zemke know that many customer-service programs sputter after a few months. They show you how to keep your employees enthusiatic and your customers enthralled.

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