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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Total Global Strategy
    Image of Total Global Strategy

    by George Yip

    Most multinational companies aren't adapting fast enough to new realities. Learn what it means to be a global company and how you can profit.

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  • Image of Head To Head
    Image of Head To Head

    The Coming Economic Battle among Japan, Europe, and America

    by Lester Thurow

    MIT’s Thurow looks ahead to the coming economic battles among Japan, the U.S., and Europe. Each region, he says, can succeed (or fail) in numerous ways. This scorecard of economic power is essential reading for all business people.

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