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  • Image of Hidden Value
    Image of Hidden Value

    How Great Companies Achieve Extraordinary Results with Ordinary People

    by Jeffrey Pfeffer, Charles A. O'Reilly

    Obsessed with recruiting and retention? Stanford professors O’Reilly and Pfeffer demonstrate why it’s perhaps even more important to focus on the assets you already have.

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  • Image of The New Positioning
    Image of The New Positioning

    The Latest on the World's #1 Business Strategy

    by Jack Trout

    To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.

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  • Image of Managing For The Future
    Image of Managing For The Future

    by Peter F. Drucker

    Learn which gauges indicate peak corporate performance, how to manage R and D profitably and ways to cut costs.

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  • Image of You've Got To Be Believed To Be Heard
    Image of You've Got To Be Believed To Be Heard

    The Complete Book of Speaking ... In Business and in Life!

    by Bert Decker

    A master communicator shows you how to appeal to a listener’s emotions to gain immediate acceptance for your message, product or idea. Leaders, public speakers and salespeople will benefit.

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