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  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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