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  • Image of Building a StoryBrand
    Image of Building a StoryBrand

    Clarify Your Message So Customers Will Listen

    by Donald Miller

    In Building a StoryBrand, best-selling author Donald Miller shows companies how to dramatically improve how they connect with customers and grow their businesses.

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  • Image of Woo, Wow, and Win
    Image of Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart

    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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  • Image of Competing Against Luck
    Image of Competing Against Luck

    The Story of Innovation and Customer Choice

    by Karen Dillon, David S. Duncan, Taddy Hall, Clayton M. Christensen

    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.

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  • Image of Speed Review: The Science of Selling
    Image of Speed Review: The Science of Selling

    Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

    by David Hoffeld

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  • Image of Speed Review: Jobs to Be Done
    Image of Speed Review: Jobs to Be Done

    Career Strategies to Start Strong, Reach High, and Go Far

    by Stephen Wunker, David Farber, Jessica Wattman

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  • Image of SmartTips: 5 Questions To Ask Every Customer
    Image of SmartTips: 5 Questions To Ask Every Customer

    Need a fresh perspective on how to improve your business? Try asking your customers for suggestions. This SmartTips video lays out five different questions to ask your customers that could give you insight on how to better meet their needs and promote your business.

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  • Image of Speed Review: Amaze Every Customer Every Time
    Image of Speed Review: Amaze Every Customer Every Time

    52 Tools for Delivering the Most Amazing Customer Service on the Planet

    by Shep Hyken

    Greenleaf Book Group Press, 240 pages

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  • Image of Speed Review: Youtility
    Image of Speed Review: Youtility

    Why Smart Marketing Is About Help Not Hype

    by Jay Baer

    Portfolio/Penguin, 221 pages

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  • Image of ENGAGED!
    Image of ENGAGED!

    Outbehave Your Competition to Create Customers for Life

    by Gregg Lederman

    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.

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