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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Speed Review: Friction
    Image of Speed Review: Friction

    Passion Brands in the Age of Disruption

    by Jeff Rosenblum, Jordan Berg

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  • Image of Speed Review: Presence
    Image of Speed Review: Presence

    Bringing Your Boldest Self to Your Biggest Challenges

    by Amy Cuddy

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  • Image of Leading with Kindness
    Image of Leading with Kindness

    How Good People Consistently Get Superior Results

    by William F. Baker

    Far from presenting a naive idea of kindness consisting of the simple give and take of benefits for supposed loyalty, this realistic book shows leaders how they can use sincerity, honesty, and concern to get the most from their people.

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Speed Review: Brand Real
    Image of Speed Review: Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    by Laurence Vincent

    AMACOM, 272 pages

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  • Image of Breaking the Fear Barrier
    Image of Breaking the Fear Barrier

    How Fear Destroys Companies from the Inside Out, and What to Do About It

    by Tom Rieger

    In companies, fear can take many forms: fear of not meeting a deadline, of not getting a bonus, of losing decision rights and respect. Fear compels employees and managers to protect themselves by creating seemingly impenetrable barriers fortified by rules and practices that benefit one group while harming others. By learning from the real-world lessons in this book, leaders, managers, and employees can overcome the barriers that plague their company. The results promise to be transformational.

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  • Image of Stop Workplace Drama
    Image of Stop Workplace Drama

    Train Your Team to Have No Complaints, No Excuses and No Regrets

    by Marlene Chism

    Gossip. Power struggles. Poor team coordination. These are all symptoms of workplace drama. They're the obstacles that can drain your company of its best talent, get in the way of true productivity and profit, and eat away at the effectiveness of your organization. In Stop Workplace Drama, Marlene Chism shows how to change the way you and your organization confront and work through problems, implement effective management strategies in a drama-filled organization, and find new...

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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