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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Speed Review: Friction
    Image of Speed Review: Friction

    Passion Brands in the Age of Disruption

    by Jeff Rosenblum, Jordan Berg

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  • Image of SmartTips: How To Control Q&A Sessions
    Image of SmartTips: How To Control Q&A Sessions

    After delivering a great speech, don't let a bad set of questions afterward bring it down. Use this SmartTips video to help you to maintain control of your Q&A sessions by anticipating the types of questions you will be asked and knowing how to respond.

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of The Art of Explanation
    Image of The Art of Explanation

    Making Your Ideas, Products, and Services Easier to Understand

    by Lee LeFever

    You've done the hard work. Your product or service works beautifully — but something is missing. People just don't see the big idea — and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. In this summary, author Lee LeFever provides a guide to helping audiences fall in love with your ideas...

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  • Image of Speed Review: Brand Real
    Image of Speed Review: Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    by Laurence Vincent

    AMACOM, 272 pages

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  • Image of Speaking as a Leader
    Image of Speaking as a Leader

    How to Lead Every Time You Speak — From Boardrooms to Meeting Rooms, From Town Halls to Phone Calls

    by Judith Humphrey

    Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well — in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of...

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  • Image of Speed Review: Presentations in Action
    Image of Speed Review: Presentations in Action

    80 Memorable Presentation Lessons from the Masters

    by Jerry Weissman

    FT Press, 224 pages

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  • Image of Resonate
    Image of Resonate

    Present Visual Stories that Transform Audiences

    by Nancy Duarte

    In this executive book summary of Nancy Duarte's bestselling book Resonate, you will learn how to transform any presentation into an engaging journey by leveraging techniques normally reserved for cinema and literature. You will discover how to understand your audience, create persuasive content and elicit a groundswell response.

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