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  • Image of Leadership: The Inner Side of Greatness
    Image of Leadership: The Inner Side of Greatness

    A Philosophy for Leaders

    by Peter Koestenbaum

    In Leadership: The Inner Side of Greatness, legendary business philosopher and thinker Peter Koestenbaum invites managers to break out of the ordinary managerial mindset. He reveals how striving for greatness enables managers to focus their efforts and grasp new ideas and insights by bringing intensity and meaning to their work — thereby improving their ability to achieve bottom-line results. He also demonstrates that when leaders live out their deepest and most personal commitmen

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  • Image of The Dream Manager
    Image of The Dream Manager

    by Matthew Kelly

    Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we don't dream of being great managers, it's just that we haven't found a practical and efficient way to do it. Through the story of one company, The Dream Manager explores the connection between the dreams we are chasing personally and the way we all engage at work. Taking on the growing problem of employee disengagement, this ...

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  • Image of Green Marketing
    Image of Green Marketing

    Responding to Environmental Consumer Demands

    by Jacquelyn Ottman

    "Environmental consumerism" is a long-term trend, so be prepared. You'll learn how to make sure your products and services are genuinely "green," how your efforts can preempt government intrusion in yoru business, and why the trend-setting green consumer is a marketer's dream.

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  • Image of Power Reading
    Image of Power Reading

    A Dynamic System for Mastering All Your Business Reading

    by Phyllis Mindell

    You need a method to plow through that heap of reading, and this is the best we've seen. It's not speed reading but a technique to make sure that you spend time only on the worthwhile. You'll keep your desk clear and read 50 to 100 percent more efficiently.

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  • Image of The One To One Future
    Image of The One To One Future

    Building Relationships One Customer at a Time

    by Martha Rogers, Don Peppers

    Mass marketing is going the way of the di­nosaur. Now you have to know your customers intimately and speak to them per­sonally. The authors show how with to­day’s technology. Why should you bother? Your business future depends on it.

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