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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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  • Image of Speed Review: The Relationship Edge in Business
    Image of Speed Review: The Relationship Edge in Business

    Connecting with Customers and Colleagues When It Counts

    by Jerry Acuff

    John Wiley & Sons, 237 pages

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  • Image of Speed Review: Survival of the Savvy
    Image of Speed Review: Survival of the Savvy

    High-Integrity Political Tactics for Career and Company Success

    by Marty Seldman, Rick Brandon

    Free Press, 301 pages

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