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  • Image of Practical Marketing Research
    Image of Practical Marketing Research

    by Jeffrey Pope

    The nitty gritty on offering the right product or service at the right time at the right price. Pope reveals how to interview, develop questionnaires, analyze results, and use information to ensure a successful product/service launch.

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  • Image of The New Products Workshop
    Image of The New Products Workshop

    Hands-on Tools for Developing Winners

    by Barry Feig

    Expert product-inventor Feig shows how to wow consumers. He tells where to get ideas, hoe to present concepts to potential buyers, how to position and price your product, and more.

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