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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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  • Image of Sharkproof
    Image of Sharkproof

    Get the Job You Want, Keep the Job You Today's Frenzied Job Market

    by Harvey Mackay

    How to get and keep a good job in tough economic times. This summary is packed with valuable tips on surviving layoffs and downsizing, preparing résumés, handling in­terviews, and more. Keep it handy. You’ll probably need it sooner or later.

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