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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Speed Review: Love It, Don't Leave It
    Image of Speed Review: Love It, Don't Leave It

    26 Ways to Get What You Want at Work

    by Beverly Kaye, Beverly Kaye, Sharon Jordan-Evans

    Berrett-Koehler, 194 pages

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  • Image of Speed Review: Why Not?
    Image of Speed Review: Why Not?

    How to Use Everyday Ingenuity to Solve Problems Big and Small

    by Ian Ayres, Barry Nalebuff

    Harvard Business School Press, 238 pages

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  • Image of Coaching, Counseling & Mentoring
    Image of Coaching, Counseling & Mentoring

    How to Choose & Use the Right Technique to Boost Employee Performance

    by Florence Stone

    Use these three ways to boost the performance of your employees. Coaching is to help all your people. By coaching them you improve their work on their current jobs and increase their potential to do more in the future. Counseling is used to address the problem performers and their bad habits. You must address those bad habits or spend half your time trying to erase the results of them. Mentoring is the most satisfying, working with your most talented employees to help them advance and become the

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  • Image of Flash of Brilliance
    Image of Flash of Brilliance

    Inspiring Creativity Where You Work

    by William Miller

    How can you become a more creative person? And how can you inspire creativity in those around you? Follow Miller's "Creative Journey" and you can do it. Miller believes that all persons have creative abilities whether they believe it or not. To draw them out, he explains a four-stage process that will work in every situation. First step: Establish your goal and assess the risks. Next: Identify your experiences and personal traits that will build the confidence you need to meet the challenges of

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  • Image of We've Got to Start Meeting Like This
    Image of We've Got to Start Meeting Like This

    A Guide to Successful Business Meeting Management

    by Roger Mosvick, Robert Nelson

    How to plan, lead, and participate in meetings, using methods that will cut time spent and boost results. A popular summary because its methods work.

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