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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Speed Review: Love It, Don't Leave It
    Image of Speed Review: Love It, Don't Leave It

    26 Ways to Get What You Want at Work

    by Beverly Kaye, Beverly Kaye, Sharon Jordan-Evans

    Berrett-Koehler, 194 pages

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  • Image of Speed Review: Why Not?
    Image of Speed Review: Why Not?

    How to Use Everyday Ingenuity to Solve Problems Big and Small

    by Ian Ayres, Barry Nalebuff

    Harvard Business School Press, 238 pages

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  • Image of Real Time
    Image of Real Time

    Preparing for the Age of the Never Satisfied Customer

    by Regis McKenna

    The world is changing. The new interactive technologies have compressed the amount of time it takes to get information, make decisions, and take action. We have reset our clocks to run on real time. This book will prepare you for the profound marketing adjustments these changes demand of your firm in such diverse areas as training employees, satisfying customers by helping them serve themselves, and establishing partnerships with them. Learn from this or fall behind.

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  • Image of Competing in the Third Wave
    Image of Competing in the Third Wave

    The Ten Key Management Issues of the Information Age

    by Tony Hope, Jeremy Hope

    Prepare for the emerging information age (that's the Third Wave) with these ten key management approaches ranging from knowledge management to employee productivity. Here are practical methods to use when competing as the rules undergo drastic changes.

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  • Image of We've Got to Start Meeting Like This
    Image of We've Got to Start Meeting Like This

    A Guide to Successful Business Meeting Management

    by Roger Mosvick, Robert Nelson

    How to plan, lead, and participate in meetings, using methods that will cut time spent and boost results. A popular summary because its methods work.

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