Summaries

Clear All

Filters

Publication Date

We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

Compare Plans

  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

    View Details

  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

    View Details

  • Image of Speed Review: Love It, Don't Leave It
    Image of Speed Review: Love It, Don't Leave It

    26 Ways to Get What You Want at Work

    by Beverly Kaye, Beverly Kaye, Sharon Jordan-Evans

    Berrett-Koehler, 194 pages

    View Details

  • Image of Speed Review: Why Not?
    Image of Speed Review: Why Not?

    How to Use Everyday Ingenuity to Solve Problems Big and Small

    by Ian Ayres, Barry Nalebuff

    Harvard Business School Press, 238 pages

    View Details

  • Image of Managing People Is Like Herding Cats
    Image of Managing People Is Like Herding Cats

    Warren Bennis on Leadership

    by Warren Bennis

    There's a shortage of leaders today. Leadership guru Bennis explains why, and offers advice on creating a leadership-friendly environment. Take his test of your leadership potential.

    View Details

  • Image of Selling on the Net
    Image of Selling on the Net

    The Complete Guide

    by Herschell Gordon Lewis, Robert Lewis

    Having a web site won't do you any good if people can't find you. The authors tell how to create a web site that will stop Internet surfers in their tracks. Our interview with the author cautions you about Internet growing pains and tells you not to expect miracles when you launch your site.

    View Details

  • Image of Relentless
    Image of Relentless

    The Japanese Way of Marketing

    by Ikujiro Nonaka, Johny Johansson

    Marketing in Japan is more of a process than a profession, relying heavily on common sense and intuition. Learn how that technique has given Japanese products a global edge.

    View Details

  • Image of We've Got to Start Meeting Like This
    Image of We've Got to Start Meeting Like This

    A Guide to Successful Business Meeting Management

    by Roger Mosvick, Robert Nelson

    How to plan, lead, and participate in meetings, using methods that will cut time spent and boost results. A popular summary because its methods work.

    View Details

Recently Viewed Categories