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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Speed Review: Love It, Don't Leave It
    Image of Speed Review: Love It, Don't Leave It

    26 Ways to Get What You Want at Work

    by Beverly Kaye, Beverly Kaye, Sharon Jordan-Evans

    Berrett-Koehler, 194 pages

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  • Image of Speed Review: Why Not?
    Image of Speed Review: Why Not?

    How to Use Everyday Ingenuity to Solve Problems Big and Small

    by Ian Ayres, Barry Nalebuff

    Harvard Business School Press, 238 pages

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  • Image of Advanced Selling Stategies
    Image of Advanced Selling Stategies

    The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople

    by Brian Tracy

    Sales trainer Tracy shows how tentative, unsuccessful salespeople can become highly paid top performers. He offers detailed tips and techniques for every phase of the sales process from prospecting to closing. A comprehensive source for all salespeople.

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  • Image of We've Got to Start Meeting Like This
    Image of We've Got to Start Meeting Like This

    A Guide to Successful Business Meeting Management

    by Roger Mosvick, Robert Nelson

    How to plan, lead, and participate in meetings, using methods that will cut time spent and boost results. A popular summary because its methods work.

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