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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of The Art of Managing People
    Image of The Art of Managing People

    by Tony Alessandra, Phillip Hunsaker

    How to interact on the job so as to satisfy both organizational and employee goals.

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