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  • Image of Scoring Points
    Image of Scoring Points

    How Tesco Continues to Win Customer Loyalty

    by Terry Hunt, Clive Humby

    In Scoring Points, marketing experts Clive Humby and Terry Hunt and journalist Tim Phillips explain how Tesco went from being just one of three grocery chains in Great Britain to the undisputed leader. By creating the world’s leading customer relationship management program, Tesco has learned a lot about what it takes to retain those customers and induce them to spend more. What Tesco has learned from its program can serve as inspiration for others just now launching loyalty programs or

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  • Image of Beyond the Core
    Image of Beyond the Core

    Expand Your Market without Abandoning Your Roots

    by Chris Zook

    In his previous book, Profit from the Core, strategy expert Chris Zook revealed how the most enduring growth performers succeeded by focusing and building around one or two well-defined, dominant cores — and how otherwise well-positioned firms sabotaged their growth by prematurely abandoning their core in pursuit of the next “hot” topic. Now, based on extensive research on the growth patterns of thousands of companies worldwide — including CEO interviews with the top 25 growth performer

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  • Image of True To Our Roots
    Image of True To Our Roots

    Fermenting a Business Revolution

    by Paul Dolan

    In True to Our Roots, winemaker and company president Paul Dolan describes the guiding principles he uses at Fetzer that can help managers in any industry build and grow stronger, more sustainable companies. With an intense commitment to define new business principles for the future, Dolan and Fetzer have taken steps toward proliferating sustainable commerce while leading a management revolution in one of the most competitive industries in the world. True to Our Roots offers a

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  • Image of Speed Review: Brand Babble
    Image of Speed Review: Brand Babble

    Sense and Nonsense about Branding Sense and Nonsense about Branding

    by Don Schultz, Heidi Schultz

    South-Western, 156 pages

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  • Image of Speed Review: You Need To Be a Little Crazy
    Image of Speed Review: You Need To Be a Little Crazy

    The Truth About Starting and Growing Your Business

    by Barry Moltz

    Dearborn, 190 pages

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  • Image of First Things First
    Image of First Things First

    To Live, to Love, to Learn, to Leave a Legacy

    by Stephen R. Covey, Rebecca R. Merrill, A Roger Merrill

    From the author of The 7 Habits of Highly Effective People comes this bestselling guide to sanity and satisfaction in today’s too-fast world. Covey and his associates spell out six steps to achieving your principle-centered goals. Along the way you’ll learn to overcome the tyranny of urgency, connect with your mission, identify your roles, exercise integrity and, in the end, become the person you know you can be.

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  • Image of How To Use Financial Statements
    Image of How To Use Financial Statements

    A Guide to Understanding the Numbers

    by James Bandler

    No need to fear balance sheets, income statements, or cash-flow statements. Bandler de­mystifies these and explains how to value assets and use financial ratios.

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  • Image of Manufacturing 2000
    Image of Manufacturing 2000

    by William Duncan

    Technological visionary William Duncan outlines the problems and the opportunities facing manufacturers and offers many ways to take advantage of both. Embrace the future now, says Duncan, or you most likely won’t be around in ten years. Look for more rapid product development, more responsive manufacturing.

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  • Image of The Art of Managing People
    Image of The Art of Managing People

    by Tony Alessandra, Phillip Hunsaker

    How to interact on the job so as to satisfy both organizational and employee goals.

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