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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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  • Image of First Things First
    Image of First Things First

    To Live, to Love, to Learn, to Leave a Legacy

    by Stephen R. Covey, Rebecca R. Merrill, A Roger Merrill

    From the author of The 7 Habits of Highly Effective People comes this bestselling guide to sanity and satisfaction in today’s too-fast world. Covey and his associates spell out six steps to achieving your principle-centered goals. Along the way you’ll learn to overcome the tyranny of urgency, connect with your mission, identify your roles, exercise integrity and, in the end, become the person you know you can be.

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  • Image of How To Use Financial Statements
    Image of How To Use Financial Statements

    A Guide to Understanding the Numbers

    by James Bandler

    No need to fear balance sheets, income statements, or cash-flow statements. Bandler de­mystifies these and explains how to value assets and use financial ratios.

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  • Image of Manufacturing 2000
    Image of Manufacturing 2000

    by William Duncan

    Technological visionary William Duncan outlines the problems and the opportunities facing manufacturers and offers many ways to take advantage of both. Embrace the future now, says Duncan, or you most likely won’t be around in ten years. Look for more rapid product development, more responsive manufacturing.

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  • Image of The Art of Managing People
    Image of The Art of Managing People

    by Tony Alessandra, Phillip Hunsaker

    How to interact on the job so as to satisfy both organizational and employee goals.

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