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  • Image of Selling on the Net
    Image of Selling on the Net

    The Complete Guide

    by Herschell Gordon Lewis, Robert Lewis

    Having a web site won't do you any good if people can't find you. The authors tell how to create a web site that will stop Internet surfers in their tracks. Our interview with the author cautions you about Internet growing pains and tells you not to expect miracles when you launch your site.

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  • Image of Relentless
    Image of Relentless

    The Japanese Way of Marketing

    by Ikujiro Nonaka, Johny Johansson

    Marketing in Japan is more of a process than a profession, relying heavily on common sense and intuition. Learn how that technique has given Japanese products a global edge.

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