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  • Image of Speed Review: Friction
    Image of Speed Review: Friction

    Passion Brands in the Age of Disruption

    by Jeff Rosenblum, Jordan Berg

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  • Image of Woo, Wow, and Win
    Image of Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart

    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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  • Image of Speed Review: Invisible Influence
    Image of Speed Review: Invisible Influence

    The Hidden Forces that Shape Behavior

    by Jonah Berger

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  • Image of Speed Review: Pre-Suasion
    Image of Speed Review: Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini

    Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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  • Image of Speed Review: #AskGaryVee
    Image of Speed Review: #AskGaryVee

    One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

    by Gary Vaynerchuk

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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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  • Image of Speed Review: Amaze Every Customer Every Time
    Image of Speed Review: Amaze Every Customer Every Time

    52 Tools for Delivering the Most Amazing Customer Service on the Planet

    by Shep Hyken

    Greenleaf Book Group Press, 240 pages

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  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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