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Book Summaries

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  • Image of Green Marketing

    Green Marketing

    by Jacquelyn Ottman
    Item #: 1528
    "Environmental consumerism" is a long-term trend, so be prepared. You'll learn how to make sure your products and services are genuinely "green," how your efforts can preempt government intrusion in yoru business, and why the trend-setting green consumer is a marketer's dream.
    From: $10.50
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  • Image of The One To One Future

    The One To One Future

    by Martha Rogers, Don Peppers
    Item #: 1526
    Mass marketing is going the way of the di­nosaur. Now you have to know your customers intimately and speak to them per­sonally. The authors show how with to­day’s technology. Why should you bother? Your business future depends on it.
    From: $10.50
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