Shop

Clear All

Filters

We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

Compare Plans

  • Image of Knowledge@Wharton
    Image of Knowledge@Wharton

    On Building Corporate Value

    by Mukul Pandya, Robert E. Mittelstaedt Jr., Harbir Singh, Eric Clemons

    The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.

    View Details

  • Image of Re-Thinking the Network Economy
    Image of Re-Thinking the Network Economy

    The True Forces That Drive the Digital Marketplace

    by Stan Liebowitz

    Economist Liebowitz explains why the dot.com bust was inevitable, despite the declarations of many people — from respected academics and risk-conscious venture capitalists to stock brokers and investors — who should have known better. The theme of this summary, however, is not, “I told you so!” but rather “Here’s what will work.” The Internet does offer many incredible business opportunities, Liebowitz writes, as long as businesspeople and their advisors don’t ignore the traditional, fundamental

    View Details

  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

    View Details

  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

    View Details

  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

    View Details

  • Image of How Digital Is Your Business?
    Image of How Digital Is Your Business?

    by David J. Morrison, Adrian J. Slywotzky

    Being digital is more than setting up a separate e-business or wiring your employees, write the authors. It means developing a business model that creates and captures profits in new ways.

    View Details

  • Image of B2B
    Image of B2B

    How to Build a Profitable E-Commerce Strategy

    by Michael J. Cunningham

    From new relationships to essential technologies to changing corporate cultures, Cunningham explains what it takes to build a profitable e-commerce strategy from scratch whether you are currently a brick-and-mortar operation or an upstart with a new business model.

    View Details

  • Image of Now or Never
    Image of Now or Never

    How Companies Must Change Today to Win the Battle for Internet Consumers

    by Mary Modahl

    Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.

    View Details

  • Image of e-Profit
    Image of e-Profit

    High-Payoff Strategies for Capturing the E-Commerce Edge

    by Peter S. Cohan

    Cohan addresses both Internet skeptics and believers, offering tips and tactics that allow you to first identify the areas of your business processes that can be transformed by e-commerce technology, then create and implement a plan to make the technology work for you.

    View Details

Recently Viewed Categories