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  • Image of The Growth Map
    Image of The Growth Map

    Economic Opportunity in the BRICs and Beyond

    by Jim O'Neill

    It’s been 10 years since O’Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations — Brazil, Russia, India and China (the BRICs) — would overtake the six largest Western economies within 40 years. Now, The Growth Map features O’Neill’s personal account of the BRIC phenomenon, how it has evolved and where those four key nations currently stand after a turbulent decade. The book also offers an equally bold prediction about the...

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Speed Review: Brand Real
    Image of Speed Review: Brand Real

    How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    by Laurence Vincent

    AMACOM, 272 pages

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  • Image of Winning with Transglobal Leadership
    Image of Winning with Transglobal Leadership

    How to Find and Develop Top Global Talent to Build World-Class Organizations

    by Nazneen Razi, Ph.D., Peter Barge, Robert A. Cooke, Ph.D., Linda D. Sharkey, Ph.D.

    Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders. Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies. The book combines insights from a global team of author-experts. Together...

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of Speed Review: Six Rules for Brand Revitalization
    Image of Speed Review: Six Rules for Brand Revitalization

    Learn How Companies Like McDonald's Can Re-Energize Their Brands

    by Larry Light, Joan Kiddon

    Wharton School Publishing, 218 pages

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of Speed Review: Brand It Yourself
    Image of Speed Review: Brand It Yourself

    The Fast, Focused Way to Marketplace Magic

    by Lynn Altman

    Portfolio, 224 pages

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