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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of The Innovative Sale

    The Innovative Sale

    by Mark Donnolo
    Item #: 3620
    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.
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  • Image of Brief

    Brief

    by Joseph McCormack
    Item #: 3619
    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.
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  • Image of Judgment on the Front Line

    Judgment on the Front Line

    by Chris DeRose, Noel Tichy
    Item #: 36BS08
    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.
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  • Image of Flex

    Flex

    by Jane Hyun, Audrey Lee
    Item #: 3618
    Flex offers a proactive strategy for managers to navigate and leverage diversity effectively. Lessons from the authors will help managers of multicultural workers to bridge the gap with more effective communication, feedback tools, building healthy teams and closing the...
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  • Image of A Team of Leaders

    A Team of Leaders

    by Stewart Liff, Paul Gustavson
    Item #: 3617
    With emphasis on the design of a team, A Team of Leaders offers a new way to energize groups of employees and improve performance. Authors Paul Gustavson and Stewart Liff present the Five-Stage Team Development Model, which outlines a set of characteristics of traditional teams and the progression to creating teams of people who think and act like leaders.
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  • Image of Moments of Impact

    Moments of Impact

    by Lisa Kay Solomon, Chris Ertel
    Item #: 3616
    Moments of Impact provides a creative process by which leaders can make good strategic choices while engaging more people with different perspectives more effectively.
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  • Image of Absolute Value

    Absolute Value

    by Itamar Simonson, Emanuel Rosen
    Item #: 3615
    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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  • Image of Leadership 2030

    Leadership 2030

    by Georg Vielmetter, Yvonne Sell
    Item #: 3614
    Leadership 2030 presents six converging megatrends that will reshape businesses by the year 2030 including the forces of globalization 2.0, environmental crisis, individualization and value pluralism, the digital era, demographic change, and technological convergence.
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  • Image of The Resiliency Advantage

    The Resiliency Advantage

    by Al Siebert
    Item #: 36BS06
    The Resiliency Advantage explains how and why some people are more resilient than others and how resiliency can be learned and strengthened. Dr. Siebert details a five-level program for becoming more resilient that is a valuable resource for learning how to meet the challenges of work and life head on.
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