2016 Summaries

Executive Summaries of the Best Business Books of 2016
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  • Image of Impossible to Ignore

    Impossible to Ignore

    by Carmen Simon
    Item #: 3824
    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.
    From: $9.00
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  • Image of Maximum Influence

    Maximum Influence

    by Kurt Mortensen
    Item #: 38CS03D
    Maximum Influence combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
    From: $9.00
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