2016 Summaries

Executive Summaries of the Best Business Books of 2016

  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

    View Details

  • Image of Maximum Influence
    Image of Maximum Influence

    The 12 Universal Laws of Power Persuasion

    by Kurt Mortensen

    Maximum Influence combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

    View Details

Recently Viewed Categories