2015 Summaries

Executive Summaries of the Best Business Books of 2015

  • Image of The Hard Thing About Hard Things
    Image of The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies. He offers techniques for navigating the struggle of being a leader and explains why you should take care of the people, the products and the profits, in that order.

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  • Image of Low-Hanging Fruit
    Image of Low-Hanging Fruit

    77 Eye-Opening Ways to Improve Productivity and Profits

    by Jeremy Eden, Terri Long

    Jeremy Eden and Terri Long have distilled 77 of their most effective techniques for generating real performance improvements drawn from their success working with major companies. If you think you don’t have the resources to be faster, better and more profitable, think again. Low-Hanging Fruit can help identify and solve hidden problems.

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  • Image of Emotional Intelligence for Sales Success
    Image of Emotional Intelligence for Sales Success

    Connect with Customers and Get Results

    by Colleen Stanley

    In "Emotional Intelligence for Sales Success," sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how salespeople can sharpen their skills to maximize results.

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  • Image of Leading with Kindness
    Image of Leading with Kindness

    How Good People Consistently Get Superior Results

    by William F. Baker

    Far from presenting a naive idea of kindness consisting of the simple give and take of benefits for supposed loyalty, this realistic book shows leaders how they can use sincerity, honesty, and concern to get the most from their people.

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  • Image of Persuasive Business Proposals
    Image of Persuasive Business Proposals

    Writing to Win More Customers, Clients & Contracts

    by Tom Sant

    With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

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