2015 Summaries

Executive Summaries of the Best Business Books of 2015

  • Image of Emotional Intelligence for Sales Success
    Image of Emotional Intelligence for Sales Success

    Connect with Customers and Get Results

    by Colleen Stanley

    In "Emotional Intelligence for Sales Success," sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how salespeople can sharpen their skills to maximize results.

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  • Image of Fail Fast or Win Big
    Image of Fail Fast or Win Big

    The Start-Up Plan for Starting Now

    by Bernhard Schroeder

    Fail Fast or Win Big shows entrepreneurs how to: create a rapid prototype of their product or service; develop a business model instead of a business plan; test it repeatedly with customers so they can spot failure early; continue to refine the model based on customer interactions; leverage their network and resources in order to run lean

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  • Image of Persuasive Business Proposals
    Image of Persuasive Business Proposals

    Writing to Win More Customers, Clients & Contracts

    by Tom Sant

    With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

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