2011 Summaries

Executive Book Summaries of the Best Business Books of 2011
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  • Image of Enchantment

    Enchantment

    by Guy Kawasaki
    Item #: 3319
    Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships, converts hostility into civility and changes skeptics into believers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.
    From: $9.00
    Buy Now!
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