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2011 Summaries

Executive Book Summaries of the Best Business Books of 2011
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  • Image of Capturing New Markets

    Capturing New Markets

    by Stephen Wunker
    Item #: 3330
    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...
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  • Image of Escape Velocity

    Escape Velocity

    by Geoffrey A. Moore
    Item #: 3329
    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...
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  • Image of The Fifth Discipline

    The Fifth Discipline

    by Peter Senge
    Item #: 33BS12
    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...
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  • Image of TouchPoints

    TouchPoints

    by Douglas Conant, Mette Norgaard
    Item #: 3328
    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...
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  • Image of The Third Screen

    The Third Screen

    by Chuck Martin
    Item #: 3327
    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.
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  • Image of Credibility

    Credibility

    by James Kouzes, Barry Z. Posner
    Item #: 3326
    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.
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  • Image of Beyond Performance

    Beyond Performance

    by Colin Price, Scott Keller
    Item #: 3325
    In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance.
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  • Image of Rainmaking Conversations

    Rainmaking Conversations

    by John E. Doerr, Mike Schultz
    Item #: 3324
    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, practical selling approach that will help you master the art of the sales conversation.
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  • Image of Working With Emotional Intelligence

    Working With Emotional Intelligence

    by Daniel Goleman
    Item #: 33BS10
    Do you have what it takes to succeed in your career? What distinguishes star performers from the mediocre is emotional intelligence. Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their significance, and shows how they can be fostered. As Goleman documents, emotional intelligence is the essential ingredient for reaching and staying at the top in any field, even high-tech careers.
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