Viral Loop

From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

by Adam L. Penenberg

Viral Loop
Item #: 3211

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

  • What you need to know about today’s Internet.
  • How to build a flourishing business from scratch with no advertising or marketing budget.
  • How to sell your product without a sales force.
  • How to get venture capitalists to line up to throw money at you.
  • How the most successful digital businesses succeed.
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
ESM3211 $9.00  
  • Delivery Method:
    Mail - Hard Copy
PSM3211 $10.50  


  • Summary Release Date: May 2010