The New Experts

The New Experts

The New Experts

Win Today's Newly Empowered Customers at Their 4 Decisive Moments

by Robert H. Bloom

Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. In The New Experts, business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.

What You'll Learn

In this summary of The New Experts, you will learn:

  • Wisdom born from experience in the business trenches can be translated into action immediately, easily and affordably.
  • How to convert prospects into customers and customers into repeat buyers and then into brand advocates.
  • How to capture new customers — even today's empowered customers — at the four moments when they are most vulnerable.
  • How to turn today's most serious business challenge into your business-build.
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