2010 Summaries

Executive book summaries of the best business books from 2010.
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  • Image of Viral Loop

    Viral Loop

    by Adam L. Penenberg
    Item #: 3211
    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.
    From: $9.00
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