2010 Summaries

Executive Summaries of the Best Business Books of 2010
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  • Image of Free

    Free

    by Chris Anderson
    Item #: 3202
    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
    From: $9.00
    Buy Now!
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