Tactical Transparency

Tactical Transparency

Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

by Shel Holtz & John C. Havens

Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

What You'll Learn

  • How to change your traditional sales techniques and embrace the idea of relationship-oriented marketing techniques.
  • That engaging in conversation with consumers is a must in today’s ever-changing communication environment.
  • That the new conference model is the “unconference,” where much of the formality of the traditional conference is replaced and where everyone attending is an active participant rather than a passive attendee.
  • What the future of transparency is and how transparency is no longer a choice but a competitive requirement.
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