2008 Summaries

Executive Summaries of the Best Business Books of 2008

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Great Business Teams
    Image of Great Business Teams

    Cracking the Code for Standout Performance

    by Howard M. Guttman

    Renowned business consultant Howard M. Guttman takes you inside some of the word’s most successful corporations to discover how a powerful new high-performance horizontal model has changed the way leaders lead, team members function, challenges are met, and decisions are made.

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  • Image of Saving the World at Work
    Image of Saving the World at Work

    What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

    by Tim Sanders

    A "Responsibility Revolution" is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must go beyond making a profit and start making a difference and offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution.

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  • Image of The Granularity of Growth
    Image of The Granularity of Growth

    How to Identify the Sources of Growth and Drive Enduring Company Performance

    by Patrick Viguerie, Sven Smit, Mehrdad Baghai

    While growth is a top priority for companies of all sizes, it can be extremely difficult to maintain — especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach to uncover, understand and capture potential growth opportunities.

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  • Image of The Accountable Leader
    Image of The Accountable Leader

    Developing Effective Leadership Through Managerial Accountability

    by Brian Dive

    Centered around three themes — leadership, accountability and organizational structure — this book explores what it means for managers to be held accountable at every level and argues that most leadership-related problems arise from the ineffectiveness of organizational structures that lack accountable jobs.

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  • Image of Extreme Toyota
    Image of Extreme Toyota

    Radical Contradictions That Drive Success at the World's Best Manufacturer

    by Norihiko Shimizu, Emi Osono, Hirotaka Takeuchi

    Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.

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  • Image of Sway
    Image of Sway

    The Irresistible Pull of Irrational Behavior

    by Ori Brafman, Rom Brafman

    Brothers and authors Ori and Rom Brafman explore several of the psychological forces that derail rational thinking. We are all more prone to irrational behavior than we realize and this can affect our careers and shape our business and personal relationships. Understanding why the sway of irrational behavior is so alluring can help us to become more aware of it and perhaps less likely to fall victim to its force.

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  • Image of The Momentum Effect
    Image of The Momentum Effect

    How to Ignite Exceptional Growth

    by JC Larreche

    Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.

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  • Image of Leadership and the Sexes
    Image of Leadership and the Sexes

    Using Gender Science to Create Success in Business

    by Michael Gurian, Barbara Annis

    Gender experts Michael Gurian and Barbara Annis explore what the latest scientific studies reveal about male/female brain differences and explain how these impact the ways men and women negotiate, communicate, lead and run meetings. Then they teach how to use this scientific gender intelligence for business success.

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