Speed Review: Smarter Faster Better

Speed Review: Smarter Faster Better

Speed Review: Smarter Faster Better

The Secrets of Being Productive in Life and Business

by Charles Duhigg

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

Review

The Quest to Increase Productivity

New York Times reporter Charles Duhigg, overwhelmed by deadlines and commitments, sought advice from a friend of a friend: Atul Gawande, best-selling author, surgeon, Harvard professor, advisor to the World Health Organization and entrepreneur. Duhigg wanted to know how he could be as productive as Gawande. Duhigg defines productivity as “attempts to figure out the best uses of our energy, intellect and time as we try to seize the most meaningful rewards with the least wasted effort … It’s about getting things done without sacrificing everything we care about along the way.”

Gawande replied that he was “running flat out with my various commitments,” confirming to Duhigg that even the most productive people in the world became overbooked. He later discovered, however, that Gawande did not have time for him just then because he was going to a rock concert with his children followed by a mini-vacation with his wife. “There were people out there who knew how to be more productive,” Duhigg writes. “I just had to convince them to share their secrets with me.”

The result of this quest is Duhigg’s newest book, Smarter Faster Better. In this fascinating book, Duhigg uses wide-ranging illustrative narratives backed by scientific studies.

The Story of Two Planes

In his chapter on how to focus better, for example, Duhigg tells the stories of two flight emergencies. In the first case, the pilots became overwhelmed by sudden alarms (after hours of autopilot flying), and instead of seeing the big picture and making the simple correction required (slightly lowering the nose of the plane), they focused intently on the wrong indicators in front of them. The nose of the plane kept pointing further upwards until the plane stalled and fell in the ocean, killing all 229 aboard. The pilots, explain Duhigg, had fallen victim to “cognitive tunneling,” which occurs when a suddenly overwhelmed brain compensates by focusing exclusively on whatever stimuli is in front of it, in this case irrelevant gauges and printouts.

In the second narrative of the chapter, an engine explodes, severely damaging one of the wings. The damage was so extensive that the pilot could have been easily overwhelmed by all that was going wrong. Yet, by imagining that he was flying a simple Cessna instead of a giant, highly complex Airbus 340, the pilot focused on what he had to do to turn the plane around and land it safely. It was the most damaged Airbus 340 ever to land safely. The key was the “mental model” that the pilot had created in his head by telling himself a story: that he was landing a Cessna.

Duhigg concludes the chapter on focus by stating that productive, successful people pay attention to what matters and don’t get overwhelmed or distracted no matter what is thrown at them. To emulate this focus, he explains, you must avoid cognitive tunneling in reaction to sudden stimuli (e.g., if you’re daydreaming in a meeting and are suddenly called on by the boss to explain something, don’t blurt out the first thing that comes to mind). And you must take control of your attention by building mental models that put you “firmly in charge.” For example, he writes, “when you’re driving to work, force yourself to envision your day. While you’re sitting in a meeting or at lunch, describe to yourself what you’re seeing and what it means… Get into a pattern of forcing yourself to anticipate what’s next.”

Each of the other topics covered by Duhigg — motivation, teams, goal setting, managing others, decision making, innovation and absorbing data — get the same treatment: a wide variety of riveting stories (the creation of Saturday Night Live, a doctoral student who becomes a professional poker player, the Yom Kippur War, to name a few) illustrating the science behind our behaviors, concluding with two or three specific steps to be more productive and effective. For example, to generate motivation, make an easy choice that gives you a sense of control (e.g., deciding where to have a difficult conversation) and explain to yourself how the task is linked to a meaningful goal.

Exhaustively researched, beautifully written and deeply informative, Smarter Faster Better is bound to be another best-seller for Duhigg.

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